The address of our website is: https://movingmountains.eu.
Thank you for your interest in our company. Data protection has a particularly high priority for the management of peak2peak consulting GmbH. In principle, it is possible to use the website of peak2peak consulting GmbH without providing any personal data. However, if a data subject wishes to make use of special services of our company via our website, the processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to peak2peak consulting GmbH. By means of this privacy policy, our company would like to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, data subjects are informed about the rights to which they are entitled by means of this privacy policy.
As the controller, peak2peak consulting GmbH has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed via this website. Nevertheless,
Internet-based data transmissions generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, each data subject is free to transmit personal data to us by alternative means, such as by telephone.
The privacy policy of peak2peak consulting GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be readable by the public as well as by our customers and business partners and – despite the many legal terms used – understandable. To ensure this, we would like to explain the terminology used in advance.
We use the following terms in this Privacy Policy, among others:
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
"Data subject" means any identified or identifiable natural person whose personal data is processed by the controller.
"Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination: restriction, deletion or destruction.
"Restriction of processing" means the marking of stored personal data with the aim of restricting its future processing.
"Profiling" means any form of automated processing of personal data consisting in the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person's work performance, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
"Pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that this data has additional
Information will be kept separately and will be subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
"controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for its designation may be provided for by Union law or the law of the Member States.
"Processor" means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the Controller.
"Recipient" means a natural or legal person, public authority, agency or other body to which personal data is disclosed, whether or not it is a third party. However, public authorities that may receive personal data in the context of a specific investigative mandate under Union or Member State law are not considered recipients.
"Third party" means a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorised to process the personal data.
"Consent" means any freely given, informed and unambiguous indication of the data subject's wishes, in the form of a statement or other unambiguous affirmative action, by which the data subject indicates that he or she consents to the processing of personal data concerning him/her.
The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:
peak2peak consulting GmbH
Stefanienstr. 2A
82041 Oberhaching
Germany
Phone: +49 (0) 163 3936301
E-mail: team@movingmountains.eu
Website: https://movingmountains.eu
As a user of our website, you have the right to request information from us about the data stored about you or your pseudonym (§ 34 BDSG). At your request, the information can also be provided electronically. You have the right to object to the storage and use of your data for the future. To exercise these rights, please contact the data protection officer of peak2peak consulting GmbH:
peak2peak consulting GmbH
Attn: the Data Protection Officer
Stefanienstr. 2A
82041 Oberhaching
Germany
E-mail: datenschutzbeauftragte@movingmountains.eu
The websites of peak2peak consulting GmbH use cookies. Cookies are text files that are stored on a computer system via an internet browser.
Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters that can be used to assign websites and servers to the specific internet browser in which the cookie was stored. This allows the websites and servers visited to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified by the unique cookie ID.
Through the use of cookies, peak2peak consulting GmbH can provide users of this website with more user-friendly services that would not be possible without the use of cookies. By means of a cookie, the information and offers on our website can be optimized in the interest of the user. As mentioned above, cookies allow us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their login details each time they visit the website, because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.
The website of peak2peak consulting GmbH collects a series of general data and information every time the website is accessed by a data subject or an automated system. This general data and information is stored in the log files of the server. The following can be recorded: (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serves to avert danger in the event of attacks on our information technology systems.
When using this general data and information, peak2peak consulting GmbH does not draw any conclusions about the data subject. Rather, this information is required in order to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by peak2peak consulting GmbH on the one hand statistically and on the other hand with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
On the website of peak2peak consulting GmbH, users are given the opportunity to subscribe to our company's newsletter. Which personal data is transmitted to the controller when subscribing to the newsletter is determined by the input mask used for this purpose.
peak2peak consulting GmbH informs interested parties, its customers and business partners at regular intervals by means of a newsletter about the company's offers. In principle, the newsletter of our company can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by a data subject for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation e-mail is used to check whether the owner of the e-mail address as the data subject has authorized the receipt of the newsletter.
When subscribing to the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves to provide legal protection for the controller.
The personal data collected as part of a subscription to the newsletter will be used exclusively to send our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes in technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data that the data subject has given us for the purpose of sending the newsletter can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Furthermore, it is possible to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller of this in another way.
The newsletter is sent via the mailing service provider "MailChimp", a newsletter distribution platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the shipping service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with the European level of data protection.https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is used on the basis of our legitimate interests in accordance with Art. 6 (1) (f) GDPR and an order processing agreement in accordance with Art. 28 (3) sentence 1 GDPR. The mailing service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. for the technical optimization of the dispatch and the presentation of the newsletter or for statistical purposes. However, the mailing service provider does not use the data of our newsletter recipients to write to them themselves or to pass on the data to third parties.
The newsletters of peak2peak consulting GmbH contain so-called tracking pixels. A web beacon is a miniature graphic that is embedded in such e-mails, which are sent in HTML format to enable log file recording and log file analysis. As a result, a statistical evaluation of the success or failure of online marketing campaigns can be carried out. On the basis of the embedded tracking pixel, peak2peak consulting GmbH can identify whether and when an e-mail has been opened by a data subject and which links in the e-mail have been accessed by the data subject.
Such personal data collected via the tracking pixels contained in the newsletters will be stored and evaluated by the controller in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After revocation, this personal data will be deleted by the controller. If you unsubscribe from receiving the newsletter, peak2peak consulting GmbH will automatically interpret it as a revocation.
Due to legal regulations, the website of peak2peak consulting GmbH contains information that enables quick electronic contact with our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data provided by the data subject will be stored automatically. Such personal data voluntarily provided by a data subject to the controller will be stored for the purposes of processing or contacting the data subject. This personal data will not be passed on to third parties.
The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or insofar as this has been provided for by the European legislator or another legislator in laws or regulations to which the controller is subject. If the purpose of storage ceases to apply or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
Every data subject has the right granted by the European legislator to obtain confirmation from the controller as to whether personal data concerning him or her is being processed. If a data subject wishes to exercise this right of confirmation, he or she may contact an employee of the controller at any time.
Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to obtain information from the controller at any time, free of charge, about the personal data stored about him or her and a copy of this information. In addition, the European legislator has granted the data subject access to the following information:
In addition, the data subject has the right to know whether personal data has been transferred to a third country or to an international organisation. If this is the case, the data subject also has the right to obtain information on the appropriate safeguards in connection with the transfer.
If a data subject wishes to exercise this right of access, he or she may contact an employee of the controller at any time.
Every person affected by the processing of personal data has the right granted by the European legislator to request the rectification without undue delay of inaccurate personal data concerning him/her. In addition, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary statement, taking into account the purposes of the processing.
If a data subject wishes to exercise this right of rectification, he or she may contact an employee of the controller at any time.
Any person affected by the processing of personal data has the right, granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, provided that one of the following grounds applies and insofar as the processing is not necessary:
If one of the above-mentioned reasons applies and a data subject wishes to have personal data stored by peak2peak consulting GmbH deleted, he or she may contact an employee of the controller at any time. The employee of peak2peak consulting GmbH will arrange for the deletion request to be complied with immediately.
If the personal data has been made public by peak2peak consulting GmbH and our company as the controller is obliged to delete the personal data in accordance with Art. 17 (1) GDPR, peak2peak consulting GmbH shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, in order to inform other data controllers who have published the published personal data. to inform the data subject that the data subject has requested from such other data controllers the deletion of all links to such personal data or of copies or replications of such personal data, to the extent that the processing is not necessary. The employee of peak2peak consulting GmbH will arrange the necessary measures in individual cases.
Any person affected by the processing of personal data has the right, granted by the European legislator to obtain from the controller the restriction of processing if one of the following conditions is met:
If one of the above-mentioned conditions is met and a data subject wishes to request the restriction of personal data stored by peak2peak consulting GmbH, he or she may contact an employee of the controller at any time. The employee of peak2peak consulting GmbH will arrange for the processing to be restricted.
Every person affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning him/her, which has been provided by the data subject to a controller, in a structured, commonly used and machine-readable format. It also has the right to transmit such data to another controller without hindrance from the controller to whom the personal data have been provided, provided that the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, when exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the data subject has the right to obtain that the personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.
To assert the right to data portability, the data subject may contact an employee of peak2peak consulting GmbH at any time.
Every person affected by the processing of personal data has the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time to the processing of personal data concerning him or her which is carried out on the basis of Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.
In the event of an objection, peak2peak consulting GmbH will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
If peak2peak consulting GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to the processing for direct marketing purposes vis-à-vis peak2peak consulting GmbH, peak2peak consulting GmbH will no longer process the personal data for these purposes.
In addition, the data subject has the right to object, on grounds relating to his or her particular situation, to the processing of personal data concerning him/her that is carried out by peak2peak consulting GmbH for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
In order to exercise the right to object, the data subject may contact any employee of peak2peak consulting GmbH or any other employee directly. Notwithstanding Directive 2002/58/EC, the data subject is also free to exercise his or her right to object in connection with the use of information society services by means of automated procedures using technical specifications.
Every person affected by the processing of personal data shall have the right, granted by the European legislator and regulation, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him/her, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject. and the controller, or (2) is permitted by Union or Member State law to which the controller is subject and that legislation contains appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, or (3) is carried out with the data subject's explicit consent.
If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) it is made with the explicit consent of the data subject, peak2peak consulting GmbH shall take appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, including at least the right to obtain the intervention of a person on the part of the controller, to express one's own point of view and to challenge the decision.
If the data subject wishes to exercise rights in relation to automated decision-making, he/she may contact an employee of the controller at any time.
Every person affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise his/her right to withdraw consent, he/she may contact an employee of the controller at any time.
The controller collects and processes the personal data of applicants for the purpose of handling the application process. The processing may also be carried out electronically. This is particularly the case if an applicant submits relevant application documents to the controller by electronic means, for example by e-mail or via a web form on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions.. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that deletion does not conflict with any other legitimate interests of the controller. Other legitimate interests in this sense are, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).
If, in the course of our processing, we disclose data to other persons and companies (processors, joint controllers or third parties), transmit it to them or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.g. if a transfer of the data to third parties, such as payment service providers, is necessary for the fulfilment of a contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
If we disclose, transmit or otherwise grant access to data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and, beyond that, on a basis that complies with the legal requirements.
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or this occurs in the context of the use of third-party services or disclosure or transfer of data to other persons or companies, this will only take place if it is necessary for the fulfilment of our (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or leave the data in a third country only if the legal requirements are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognised determination of a level of data protection equivalent to that of the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognised special contractual obligations.
We ask you to inform yourself regularly about the content of our privacy policy. We will amend the Privacy Policy as soon as the changes to the data processing we carry out make it necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or another individual notification.
In addition, we process
– Contract data (e.g. subject matter of the contract, duration, customer category).
– Payment data (e.g., bank details, payment history)
from our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
We process the data of our clients and interested parties and other clients or contractual partners (uniformly referred to as "clients") in accordance with Art. 6 (1) (b) GDPR in order to provide them with our contractual or pre-contractual services. The data processed in this context, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship. The processed data generally includes inventory and master data of the clients (e.g., name, address, etc.), as well as contact data (e.g., e-mail address, telephone, etc.), contract data (e.g., services used, fees, names of contact persons, etc.) and payment data (e.g., bank details, payment history, etc.).
As part of our services, we may also process special categories of data in accordance with Art. 9 (1) GDPR, in particular information on the health of clients, possibly with reference to their sex life or sexual orientation, ethnic origin or religious or philosophical beliefs. For this purpose, if necessary, we obtain the explicit consent of the clients in accordance with Art. 6 (1) (a), Art. 7, Art. 9 (2) (a) GDPR and otherwise process the special categories of data for health care purposes on the basis of Art. 9 (2) (h) GDPR, § 22 (1) no. 1 b. BDSG.
If required for the performance of the contract or by law, we disclose or transmit the data of the clients in the context of communication with other professionals, third parties involved in the performance of the contract as necessary or typically involved, such as billing offices or comparable service providers, insofar as this serves the provision of our services in accordance with Art. 6 (1) (b) GDPR, is required by law in accordance with Art. 6 (1) (c) GDPR, serves our interests or those of our clients in efficient and cost-effective healthcare as a legitimate interest pursuant to Art. 6 (1) (f) GDPR or is necessary pursuant to Art. 6 (1) (d) GDPR. to protect the vital interests of clients or another natural person or within the framework of consent pursuant to Art. 6 (1) (a) and Art. 7 GDPR.
The data will be deleted when the data is no longer necessary for the fulfilment of contractual or legal duties of care and for dealing with any warranty and comparable obligations, whereby the necessity of storing the data is reviewed every three years; in all other respects, the statutory retention obligations apply.
We maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties and users who are active there and to inform them about our services.
We would like to point out that user data may be processed outside the area of the European Union. This may result in risks for users, e.g. because it could make it more difficult to enforce users' rights. With regard to U.S. providers who are certified under the Privacy Shield, we would like to point out that they are thereby committing themselves to comply with the data protection standards of the EU.
Furthermore, user data is usually processed for market research and advertising purposes. For example, user profiles can be created from the user's usage behavior and resulting interests. In turn, the user profiles can be used, for example, to place advertisements within and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on users' computers, in which the user's usage behaviour and interests are stored. Furthermore, data may also be stored in the usage profiles, regardless of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).
The processing of users' personal data is carried out on the basis of our legitimate interests in effectively informing users and communicating with users in accordance with Art. 6 (1) (f) GDPR. If users are asked by the respective providers of the platforms for consent to the data processing described above, the legal basis for the processing is Art. 6 (1) (a) and Art. 7 GDPR.
For a detailed description of the respective processing and the options for objection (opt-out), we refer to the information provided by the providers linked below.
Also in the case of requests for information and the assertion of user rights, we would like to point out that these can be most effectively asserted with the providers. Only the providers have access to the user's data and can directly take appropriate measures and provide information. If you still need help, you can contact us.
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 (1) (f) GDPR), we use content or services offered by third-party providers within our online offering in order to integrate their content and services, such as videos or fonts (hereinafter referred to as "content").
This always assumes that the third-party providers of this content are aware of the IP address of the users, as without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content. We only make every effort to use content whose respective providers only use the IP address to deliver the content. Third parties may also use pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information on the browser and operating system, referring websites, time of visit and other information on the use of our online offering, as well as be combined with such information from other sources.
To the best of our knowledge, user data is used by OpenStreetMap exclusively for the purpose of displaying the map functions and temporarily storing the selected settings. This data may include, in particular, IP addresses and location data of users, but these are not collected without their consent (usually as part of the settings of their mobile devices).
The data may be processed in the United States. For more information, please refer to OpenStreetMap's privacy policy: https://wiki.openstreetmap.org/wiki/Privacy_Policy.
The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads in both Google's search engine results and the Google advertising network. Google AdWords allows an advertiser to pre-define certain keywords that will be used to display an ad in Google's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on websites relevant to the topic by means of an automatic algorithm and taking into account the previously defined keywords.
The operating company of the services of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertising on our website.
If a data subject accesses our website via a Google advertisement, a so-called conversion cookie is stored by Google on the data subject's information technology system. What cookies are has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to track whether certain subpages, such as the shopping cart from an online shop system, have been accessed on our website. The conversion cookie allows both we and Google to understand whether a data subject who came to our website via an AdWords ad generated sales, i.e. completed or abandoned a purchase of goods.
The data and information collected through the use of the conversion cookie are used by Google to compile visitor statistics for our website. These visitor statistics are in turn used by us to determine the total number of users who have been referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.
The conversion cookie is used to store personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, will be transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected through the technical process to third parties.
The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from placing a conversion cookie on the data subject's information technology system. In addition, a cookie that has already been set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must access the www.google.de/settings/ads link from each of the internet browsers he or she uses and make the desired settings there.
For more information and Google's applicable privacy policy, please visit www.google.de/intl/de/policies/privacy/ .
Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, in the case of processing operations that are necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured in our company and his name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary for the purposes of a legitimate interest pursued by our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47 sentence 2 GDPR).
If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our shareholders.
The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data will be routinely deleted, provided that it is no longer required for the performance of the contract or the initiation of the contract.
We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). In order to conclude a contract, it may sometimes be necessary for a data subject to provide us with personal data, which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company enters into a contract with him/her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before the data subject provides personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or by contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences of not providing the personal data would be.
As a responsible company, we do not use automated decision-making or profiling.
This privacy policy has been prepared by the GDPR Data Protection Declaration Generator of the German Association for Data Protection in cooperation with the media law lawyers Wilde Beuger Solmecke, as well as the Data Protection Generator of Dr. Thomas Schwenke.